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The concept for GradWorx originated in the summer of 2020, when two young recruits joined the team, both eager to gain experience but frustrated by a graduate recruitment sector still driven by the traditional CV’s, cover letters, a lack of communication,, uninspiring careers fairs, and minimal support from overstretched university careers offices.
A year later, while trying to fill two summer internships, our company experienced first hand the challenges for SMEs within graduate recruitment; limited, costly channels, ineffective marketing and unaffordable agencies. Online job boards returned unsuitable CV’s, overflowing inboxes and wasted company time, until the internship roles went unfulfilled.
After gaining insights across the graduate recruitment process, it became clear there was a gap in the market for an online recruitment platform that focused on students, graduates and SMEs. A gap that wasn’t being met by the existing professional network sites, jobs boards, careers fairs and employment agencies.
Now came market research to understand the experiences, challenges and requirements of both graduates and SMEs. We needed to discover how we could create greater efficiency between these two user groups and support them to better find each other. Technology was the solution. Just as social media has transformed our personal lives, we knew it could be used to improve graduate recruitment.
The initial design process began, with ongoing user research and testing being consistently conducted to gain further insight into the needs, wants and preferences of both graduates and recruiters.
With essentials identified, innovation took the lead in our development process. Armed with a clear understanding of our audiences requirements and knowledge of what our competitors were missing, we embarked on the journey of bringing our revolutionary platform to life.
As our project evolved, so did our vision. While our core mission remained, user research revealed new insights and directed our focus towards unexplored avenues. Originally conceived as a video-centred platform for authenticity, the concept had expanded beyond our vision, hence the shift from “Video Resume” to “ThriveCV”. A name that encompassed our commitment to empowering members to thrive with us.
After numerous development sprints, we unveiled the first version of ThriveCV. Built with the user experience as a priority, it was now time to subject the platform to rigorous testing of its functions, capabilities and innovations.
We initiated a soft launch to a select audience of students and graduates with remarkable results; over 300 sign ups within the first week, with only a limited TikTok marketing campaign. With this key audience established, we used this as an opportunity to test, learn and gain feedback to help us further improve the platform.
As the platform improved, so did we. Whilst our core mission is to empower our users to thrive, we’re not just another jobs board. We are GradWorx, the much needed, technology solution to effective graduate recruitment.
Join our journey as we scale and become the UK's biggest graduate recruitment marketplace.
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